Spring Summer 2017
The main background notes of the SS17 Brazilian Vibes collection are the energy, the overwhelming rhythmic and musical force, and the strong, decisive colours of the most famous carnival in the world – the Rio Carnival. This collection is inspired by the creativity and joyfulness of a celebration which, each year, is eagerly awaited and enthusiastically watched by people around the globe.
In homage to the glitzy, multi-coloured costumes of Rio’s stunning samba dancers, the designers include details which enrich and light up their pieces, decorating their embroidery with sequins and precious stones. The best-selling Jewel mini-bag, for example, is designed to playfully reflect light and colour, giving it a festive and yet elegant look. Jewels and sequins are also used as part of embroidered charms, made in the shape of rainbow-hued tropical fish and multi-coloured parrots, and symbolising the incredible biodiversity of Brazil.
Gold raffia, which is among the various materials chosen for this collection, is used to lend stylish elegance to the fringing of the Grace Fringe and to the flowers of the Jewel and Eve Bloom bags, highlighting the attention to detail which has always been the essence of this brand. A distinctive and recurring theme of Hibourama collections, vertical lines also make an appearance, both as the principle element of the Jewels Basic and in combination with tassels and other decorative items, as in the Jewels Fishes and Jewels Parrots.
In SS17 we see the introduction of important new elements as well, in line with the season’s latest trends: these include the bejewelled black and gold ruching of the new Giada mini-bag, a fun and yet sophisticated piece designed to be worn on any occasion. Another novelty is Cleo, the chic bucket bag in decisive, harmonious colours, with leather fringing decorated in metallic stones and beads, which can be worn both as a handbag and over the shoulder.
Brazilian Vibes, with its carnival-inspired palette and its enchanting play on light and colour, reinterprets the key elements of the Rio festivities, with an attention to detail as always characterised by first-class craftsmanship. The collection offers refined, elegant accessories to be worn both day and night.